I'm hooked.

“No matter how much I try to be plain, people don’t accept me, so I might as well be fabulous.” – Austin Scarlett

Michaela and I have recently become addicted to Project Runway, so now I’m on a fashion design kick.

This article is talking about fashion design, but I think it’s also very relevant to industrial design and to a lesser extent, graphic design:

Shifts of taste and style are trivialities, of course, without any serious meaning. But they do perform one important function, as Proust pointed out: they notch our hours and moments and decades and leave us with visual mnemonics, clues by which to remember where and in which dress and what jeans (and wearing what cologne) one was at a particular time. Tracking the way styles evolve gives us insight, too, into the forms of beauty we choose to idealize.

Oh, and here’s an interesting word for the day: atavism. n. The return of a trait or recurrence of previous behavior after a period of absence.