Shoe Fleur.

Hmmmm, this takes “green design” to a whole new level! And those of you who know me well know that I have a REALLY BAD shoe problem (don’t tell my husband!).

One day in his New York studio, having just shot a series of cosmetic ads for Prescriptives (Tcherevkoff is internationally recognized for his skill at creating visual metaphors for clients including Canon, L’Oreal, Maybelline and Valentino), he happened to glance at a photo of a leaf he’d used in the shoot.

“The print was lying upside down on a table,” he recounts, “and I said — although no one was listening to me — ‘Hey, that looks like a shoe!’”

A Florapedal Fantasy
From that glancing observation was born Tcherevkoff’s latest project, “Shoe-Fleur,” a whimsical, inventive and, in its own way, rigorous fancy of flowers and footwear.

Watch out, Manolo!